A web design portfolio may look pretty, but actual results are what matter. We have several web design and SEO case studies that demonstrate in detail what we did for the client and the business benefit they received.
Client: Dalia Kas-Mikha
Website: viperapparel.com
Dalia needed a new e-commerce website to handle her expanding product list of over 5,000 dresses. Her website was not built in a friendly CMS system and she had great difficulty adding products or changing the website. Search engine results were also weak, and she was spending large amounts on Google Adwords to make up for this problem.
Process
After a few discussions with Dalia, we had a clear idea of the features she would need on the new website. In addition to a full e-commerce integration, the site would also include;
Once we had all website goals clarified, we considered our SEO strategy. The website would be built so that individual designer pages and individual product pages would be highly visible in search engines. We focused on keywords for specific landing pages and ensured that as we built out the site, structural issues on each page took SEO best practices into account.
Next, we built the site in a Joomla framework. Then we worked with Dalia to develop the e-commerce integration, figuring out solutions for payment methods, shipping methods, taxes, and other specifications. We built the product pages to highlight the dresses, since visuals are so important for her product line.
Once the site was built, we met with Dalia several times for website training. This training allowed Dalia to easily manage her product line and her site content. With additional training on SEO, Dalia was empowered to proactively manage her website. Moreover, with a number of user-centric features like the blog, she was able to reach her customers effectively.
Dalia has experienced terrific results as the benefits of SEO have continued to accrue. The following is a graph of search engine visitors to viperapparel.com over the past 3 months;
After about 2 weeks, the benefits of our SEO campaign really started to take off, more than doubling the average number of search engine visitors. Our strategy of targeting individual designers and dresses has paid off as well. Here is a sampling of current Google search page results for key terms:
| KeyPhrase | Google Ranking |
| sherry couture dresses | 2 |
| prom dress store in michigan | 1 |
| karishma prom dresses | 1 |
| sherry couture 6086 | 1 |
| la femme 14196 | 1 |
Search engine visitors are more likely to buy than direct and referral traffic, because the search engine optimization campaign leads visitors directly to very targeted pages. Dalia has been able to cut her Adwords spending in half while still increasing sales.
